Client: Wieden+Kennedy

Project: F1 superfans

Brief: Find F1 superfans for first ever global campaign, in just two weeks.


  • Introduced a framework to quickly search through 100s of stories.

  • Found an incredibly diverse group of people from the US,  Australia, India, and the UK.

  • Final select included fans who had got married on the pit stop and one with tattoo tributes.

Include F1 campaign video here