Who We Work With
Client: Red Bull
Project: The Way of the Wildcard
Brief: To find stories of unlikely athletes who have defied the odds to reach success.
Output: Found over 300 stories which we whittled down to a shortlist of 20, then to a final four:
John McAvoy, a former prisoner turned Ironman and world-record holder.
The O'Donovan brothers, who came from a small town in Ireland and went on to become Olympic medallists.
Pro-mountain biker Casey Brown who grew up in a remote island in New Zealand and is now one of the most unique bikers out there.
Ugandan Sadat Kawawa, who went from helping to carry tourists’ kayaks to winning the first African Freestyle Kayaking championships.
The series was launched on Red Bull TV and YouTube and won two Realscreen awards and nomination for Grierson British Documentary Award.
Include Wildcards trailer here