Who We Work With

Client: Red Bull

Project: The Way of the Wildcard

Brief: To find stories of unlikely athletes who have defied the odds to reach success.

Output: Found over 300 stories which we whittled down to a shortlist of 20, then to a final four:

  • John McAvoy, a former prisoner turned Ironman and world-record holder.

  • The O'Donovan brothers, who came from a small town in Ireland and went on to become Olympic medallists.

  • Pro-mountain biker Casey Brown who grew up in a remote island in New Zealand and is now one of the most unique bikers out there.

  • Ugandan Sadat Kawawa, who went from helping to carry tourists’ kayaks to winning the first African Freestyle Kayaking championships.

  • The series was launched on Red Bull TV and YouTube and won two Realscreen awards and nomination for Grierson British Documentary Award.


Include Wildcards trailer here